A BUSINESS PLAN THAT HELPS YOU REACH YOUR GOALS.
Having the best business plan to make your mountain resort profitable is an indispensable tool for you that ensures and encourages at long-term the competitive advantage of your project, and a challenge for us as mountain advisors. You will find out why.
At PGI, we have spent years helping our customers to turn their idea of a ski resort into a great ski resort, thanks to the creation and development of business plans that, beyond meeting the international ski standards, follow the implemented models in the most prestigious business schools and companies of worldwide reference. In essence: we analyze the context, establish the vision and exhaustively study each and every one of the elements to reach it. Would you like to know how?
First, we identify the target audience of your mountain resort. The socio-demographic, behavioral or motivational variables, amongst others, will help you to get to know seamlessly your potential market, who is your target and what to offer.
To do this, we will develop a products and services portfolio that meets your needs, also establishing the priority order and the suitability of each one. This is what we call the Value Proposition, and if you want your brand to be powerful and differentiate from your competitors, here is the key.
In addition to this portfolio, which highlights unique and memorable experiential activities, the Proposal includes price modalities, classification by themes and differentiating elements. These components will establish the basis for establishing the positioning, the brand and, if necessary, the sub-brands. Now, how do we exploit it? Moreover, how do we announce it?
The next step is to determine the marketing channels of your ski resort, own and external, to sell the products included in the portfolio. Likewise, the communication channels will activate, elaborating a media plan that will optimize the investment and its results. Continuing the relationship with the customer is also necessary to generate repetition, and to achieve this, the necessary marketing actions will be established through social networks and actions that generate an emotional link.
None of this would be possible without defining the key resources. We define them. In this line, we will determine the necessary infrastructures to be built: Resort accesses, transport systems, buildings, hotels and accommodation units, residential units, equipment, water and electricity supply, waste management system, telecommunications, signage, etc.
And now, all that’s missing is that your business becomes a numeric reality. In order to do this, our mountain advisors will make the income, expenses and investments projections, as well as sensitivity and scenarios analysis. All this based on real data from resorts in more than 15 countries where PGI has experience and the demand studies that are required.
If you want your station to be profitable and successful, you need a Business plan that is much more than a Business plan. Count on us, and you will have it. We know how to make a profitable mountain resort and how to increase ski resorts profitability.